Alternative meat venture Next Meats starts collaboration with IKEA Japan

Tokyo based alternative meat venture Next Meats Co. revealed they will be collaborating with IKEA Japan for IKEA Japan's plant based fair starting May 20th, 2021 in select stores. During the fair, customers can try IKEA's renewed, delicious vegan curry topped with Next Meats' signature plant-based beef, the Next Gyudon.

The Next Gyudon is the world's first plant based substitute of the Japanese 'beef bowl', which is a staple dish in the country with many restaurants serving only that. However unlike the common beef bowl, the Next Gyudon is made from soy without any artificial additives--and perfectly replicates the texture as well as the addictive sweet and savory flavor of the real thing. This has made the Next Gyudon very popular among vegans and meat eaters alike.

IKEA is also well known for their efforts in being environmentally conscious, and their Japan branch is not an exception. From sourcing sustainable materials to reducing plastic waste, IKEA Japan is also on board with the company mission to make at least half of their food menus in the restaurant plant based. The upcoming collaboration at IKEA Japan's plant based fair is one that reflects both IKEA and Next Meats' strong stance on introducing consumers to a more sustainable lifestyle. 

Next Meats hopes that this collaboration with IKEA Japan will encourage more people to try plant based products and understand the dire connection between animal agriculture and environmental destruction.

IKEA Japan Plant Based Fair Information:
Starting: Thursday May 20th
Locations: IKEA Tokyo Bay, IKEA Kohoku, IKEA Kobe, IKEA Tsuruhama, IKEAShinmisato, IKEA Fukuoka Shingu, IKEA Tachikawa, IKEA Sendai, IKEA Nagakude